Email Marketing is a very effective way to
bring targeted traffic to your website. The traffic is very targeted
because they have arrived at your website through a series
of messages that have delivered whatever content was
included in your messages. The potential visitor has already seen
specific information about your product or service so when they go
to your website they are looking for more information. If your website
provides the information that they are looking for and the price
and timing are right then you will have a sale.
The autoresponder campaign will continue to
deliver your messages in a time frame that you designate. This type
of campaign is designed to bring initial traffic to your site. There
is a second series of message that you should include in your internet
marketing that consists of marketing to people that have either become
customers or signed up for your newsletter.
In the past you could use one autoresponder to
fulfill all of your needs but now with the Can Spam act you will
potentially need 2 separate autoresponder's to maximize the delivery
of your emails to potential prospects. The first Autoresponder is
used for bulk
email marketing campaigns which are less deliverable
and then a second autoresponder that
uses double optin campaigns to ensure maximum deliverabilty to your
prospects and customers.
With this powerful combination you can reach
a wide variety of customers and drive large amount of traffic to
your site. When using this type of marketing it is also extremely
useful to utilize a lead
capture page.
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