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Email Marketing is a very effective way to bring targeted traffic to your website. The traffic is very targeted because they have arrived at your website through a series of messages that have delivered whatever content was included in your messages. The potential visitor has already seen specific information about your product or service so when they go to your website they are looking for more information. If your website provides the information that they are looking for and the price and timing are right then you will have a sale.

The autoresponder campaign will continue to deliver your messages in a time frame that you designate. This type of campaign is designed to bring initial traffic to your site. There is a second series of message that you should include in your internet marketing that consists of marketing to people that have either become customers or signed up for your newsletter.

In the past you could use one autoresponder to fulfill all of your needs but now with the Can Spam act you will potentially need 2 separate autoresponder's to maximize the delivery of your emails to potential prospects. The first Autoresponder is used for bulk email marketing campaigns which are less deliverable and then a second autoresponder that uses double optin campaigns to ensure maximum deliverabilty to your prospects and customers.

With this powerful combination you can reach a wide variety of customers and drive large amount of traffic to your site. When using this type of marketing it is also extremely useful to utilize a lead capture page.

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