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Content is king. The content you use on your website is what will determine how well you do when ranking in the search engines. It will also determine how well you do when you are trying to convert visitors to customers.

So why do so many people throw together web sites that do not take advantage of this?

It takes a lot of time! You must know how to write the content in a way that makes sense to both your visitors and the search engines. Most people have been led to believe that if they build it the visitors will come. There are millions of web sites and most people use search engines to find what they are looking for. They will not find you unless your content is written with both of these things in mind. You must think outside of the box and develop your own niche. You may have a very unique product or service but no one will know if they cannot find you.

You should also incorporate a marketing strategy to drive traffic to your site. If you are relying solely on the search engine to do all of your work then you may have a long wait. Keep in mind that search engine optimization is a long term strategy that you must make a commitment to over the life of your website. You must continue to add content and update your site to get and stay on top.

One of the fastest ways to build quality content is by using a tool to find the best keyword phrases and then incorporate content written around these keywords. Micro Niche Finder was made to find unique niches but it can also be used to create better website pages for your website. It can also be used to write new content for your blog.

How does your content stack up against the competition

You can manually do research to see how your content compares to the competition but you can also use website tools to help speed this process up. Internet Business Promoter will compare and analyze your website page against others and tell you where you need to improve. You see search engine optimization is not necessarily rocket science but there is a lot to learn and apply. Any tools that can help automate this process are welcome. You will reap the benefits but this process should be followed for each and every page of your website.