There are a multitude of reasons to perform market research when building and maintaining your website. Market research gives you the data that you need to construct a content rich website with great navigation and keyword rich content that your potential customers are looking for. The prospects that are reaching your website will be much targeted because you took the time to see who was searching for your type of products or services. You can add new content based on new trends and what keywords are generating a lot of searches. You can also go after creating content on the search results with lower competition.
How do you start your market research?
There are three areas that you should create a strategy for:
Keyword Analysis
Your keyword analysis will include finding keyword phrases to see which one are highly searched on. This will require you to think outside of the box and put yourself in the mindset of what a prospective buyer would be searching for to find your website. Google has a free Ad words tool that can provide the data you need to make an informed decision. You can also use the tool to estimate the amount of traffic that you would receive if you would like to implement a pay per click campaign.
Competitive Analysis
Finding the keywords is just the first part of your market analysis. You must determine the competition for each one of your keyword phrases. The competition will affect how hard it will be to rank highly for that phrase as well as determine the amount of money you would pay for each click.
Create a plan to create content based on the above analysis
Your plan will include a list of what you will need to do to become competitive. Your list will include what pages that you can create to rank for your keyword choices. You will also need to have some analytics installed on your website. Google Analytics is a free tool that will track virtually everything that happens on your website. It is imperative to see every aspect of what is happening on your website. Some things will work and others will not. You need to know the difference and this can only happen by keeping a close eye on the results of your efforts. You also need to see what your competition is doing. In most cases you can see what works and what does not by looking at what your competition is doing or has done. This can save you a huge amount of time and effort and money.
Track the results of your strategy
While all of the tasks that you are performing to get high rankings are important the most important is tracking all of your results. Without accumulating data you will not have any idea why you are getting traffic or why you are not getting traffic. By researching the data you can see trends and identify pages that need better optimization and also what areas you need to concentrate on. Just looking at your sales going up and being complacent can lead to disaster at some point and you will not see it coming or know why it happened.
Tools to use for Market Research
There are many website tools that can be used. These range from hundreds of dollars per month to a one time purchase for some great tools.
Micro Niche Finder
Spyfu
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