Email Campaigns are the messages that are
loaded into an autoresponder.
These messages should be well designed and confined to a key point
about one product or service. If you have very few products or only
one service then you can focus each message about one or two points
of one product or service. Your messages can go out every few days
in the beginning of your sequence and then spread them further apart
over time.
It is best if you have enough message's to
last over 6 months so 20 message's spread 2-3 days apart in the first
month and then every other week and then once monthly should do nicely
and keep you in the minds of your prospects.
You can also send a
broadcast message. This is a message that is sent to all of your
prospects that are currently in the autoresponder These are used
to send out a special announcement such as a sale or grand opening.
The most effective campaign will be written
so that obvious words that trigger the "spam filters" are
not used . There is no guaranteed way to not have your message go
to the spam box but you must be careful to use as many methods possible
to get the delivery to the in box.
Due to many message going to the spam folder
in many email clients the subject line becomes even more important.
Most people scan there spam folders before deleting so if your subject
line captures attention then you have a higher chance of people
reading your message.
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