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Email Campaigns are the messages that are loaded into an autoresponder. These messages should be well designed and confined to a key point about one product or service. If you have very few products or only one service then you can focus each message about one or two points of one product or service. Your messages can go out every few days in the beginning of your sequence and then spread them further apart over time.

It is best if you have enough message's to last over 6 months so 20 message's spread 2-3 days apart in the first month and then every other week and then once monthly should do nicely and keep you in the minds of your prospects.

You can also send a broadcast message. This is a message that is sent to all of your prospects that are currently in the autoresponder These are used to send out a special announcement such as a sale or grand opening.

The most effective campaign will be written so that obvious words that trigger the "spam filters" are not used . There is no guaranteed way to not have your message go to the spam box but you must be careful to use as many methods possible to get the delivery to the in box.

Due to many message going to the spam folder in many email clients the subject line becomes even more important. Most people scan there spam folders before deleting so if your subject line captures attention then you have a higher chance of people reading your message.

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