Content is king. The content you use on your website is what will determine how well you do when ranking in the search engines. It will also determine how well you do when you are trying to convert visitors to customers.
So why do so many people throw together web sites that do not take advantage of this?
It takes a lot of time! You must know how to write the content in a way that makes sense to both your visitors and the search engines. Most people have been led to believe that if they build it the visitors will come. There are millions of web sites and most people use search engines to find what they are looking for. They will not find you unless your content is written with both of these things in mind. You must think outside of the box and develop your own niche. You may have a very unique product or service but no one will know if they cannot find you.
You should also incorporate a marketing strategy to drive traffic to your site. If you are relying solely on the search engine to do all of your work then you may have a long wait. Keep in mind that search engine optimization is a long term strategy that you must make a commitment to over the life of your website. You must continue to add content and update your site to get and stay on top.
How does your content stack up against the competition
Most alarm company websites are setup to do one thing and that is to provide a form for someone to request a quote. If you do the research you will see that more and more people are doing preliminary research BEFORE they call anyone. If they cannot find out at least the basics of who you are and what you provide then it is Game Over!
Your website must provide information to the consumer that they need so that they are willing to make the call to your office or fill out the form to request a quote. If you threw up a website because you were told you must have one then you are only half way there. Now it is time to do the rest or your initial investment makes no difference.
Website Design for Alarm Companies
So who should write your content?
It should be someone who knows your industry and your product. Hiring a website professional that is trying to build content for your website is best done by someone who knows what content you need. If you hire someone who is unfamiliar it will cause mistakes on the products and services that you offer and potentially unwanted traffic. It will also take extra effort on your part to provide all of the information that your website designed will need.