Social Media Marketing and How to Use It
What is Social Media Marketing?
Just as the name implies it is the process of getting traffic by using social media sites. There are multiple social media sites that you should focus on to gain increased awareness and traffic to your product or service.
Are Search and social media marketing related?
Everything on the internet and with marketing is related. When used properly each form of advertising or marketing ties in with another. Even though each type of social media usually focuses on a different aspect of the social spectrum they all can feed into each other. If a person is on face book you can bet that they also use at least one other form of social media.
A social media platform like face book can lead to the discovery of new content through news stories and SEO links can develop back to your website. Many people also perform searched through their favorite social media platform.
The most popular social media sites are:
- Face Book
What is Facebook?
Facebook is a social networking website where users can post comments, articles, pictures and videos at no cost. You can share your content publicly or use a variety of settings to keep it private or just available to friends. One of the huge advantages of Facebook is that you can purchase advertising and apply demographics to where the ads will be displayed.
What is Instagram?
Instagram is a social networking app for sharing photos and videos by using your smartphone. When you create an account with Instagram you have a profile and news feed. As with most other social media platforms your posts will be on your feed will be seen by the people that follow you and you will see their posts.
What is Twitter?
With a free twitter account you are taking advantage of micro blogging. Your message size is limited but you can include a link for people to see your full message. You can also follow other people that you choose. It is much more than instant messaging because you can discover interesting people from around the world.
What is Pinterest?
Pinterest is a pin up board where you can share your pictures and interests. You can create multiple boards to keep your pictures organized and other people can follow your boards.
Pinterest users interact with each other through liking, commenting, and repining each other’s stuff. That’s what makes it such a hot social network.
What is LinkedIn?
LinkedIn is very much like any other social network but is predominately for business professionals. You can explore career options and interact with other business professionals. Many salespeople will search out business professionals that may want the products that they offer.
LinkedIn has its own publishing platform which allows users to publish blog posts which can be available to thousands of readers.
What is YouTube?
YouTube allows you to setup a free account and upload videos for free. They include many enhanced features to work with your video after uploading. One of the cool things about YouTube is that you can include links to your website and a large number of tags and a description of your content. With the right video you can reach page 1 listings of your video in as little as a few minutes. Even though video is being viewed an ever increasing rate most companies are not using it wisely or at all as a part of their marketing.