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Your keyword analysis should include a list of all the possible keywords and keyword phrases that a visitor might use to find your site. Unless you have a huge budget you will want to get creative and do a little brainstorming. You will have a tough time competing for the top keywords, not that they should be excluded but be realistic and try to target some of the ones that others are not focusing on.

Once you have determined the list that you would like to use for each page of your site you will then use that list when you write the content for each page. Remember keyword placement is one of the items that the search engines are going to be looking at.

Here is a free tool to generate a list of keywords and keyword phrases:

Word Tracker