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Email marketing still works but the rules have changed! In the old days you could send large amounts of email and get significant responses for very little money. Then the marketplace changed. You needed to pay large amounts of money for your server and send even larger amounts of email out for the same response as before. Why? Well with spam control and sophisticated software installed on servers it is much much tougher to get your mail delivered.If you send too much then you will get blocked quickly. You will also get black listed quickly which will make your domain and IP address useless. You see the big boys in email marketing are constantly buying new IP's and domain names . Why? Because they send out so much mail that everything gets dirty (unuseable) very quickly. Not to mention the huge dollars that they spend on special software to keep the operation running and high monthly server costs. BUT even with all of the changes and increased costs the email marketers keep sending. But why would they do this? SIMPLE....They still generate a profit even with all of the new costs. The above scenario applies to email marketers that have massive resources devoted to making money with email broadcasting. So let's talk about how someone that just wants to generate some high quality leads for their business. There are basically 3 ways to do this: 1. The Big Boy way as outlined above Buying an Autoresponder account There are a few Autoresponders out there that you can use to generate leads for your business. They are separated into 2 types: 1. The ones that you can import Biz Op leads into the Autoresponders Let's discuss #2 first. So you purchase an Autoresponder that will have great deliverabilty but the only way leads can be added are for them to fill out a form on your lead capture page and then they receive messages about your Biz Op. Well that sounds great right. They will definitely see your message because the Autoresponder has really good deliverabilty. BUT how in the heck do you get traffic to your lead capture page in the first place? Ahhh and therein lies the problem. So what about solution #1? The first problem with these Autoresponders are that they are very few and far between. I know of a couple of them that will still allow you to import leads. When and if you find one of these Autoresponders BEWARE of this: You will be limited to importing small amounts of leads on a daily basis. If you find one that will allow you to import large amounts they will have virtually no deliverabilty. Autoresponders systems that allow importing of whatever leads
that you have will corrupt the system and ruin the deliverabilty
of all of the users. You may even join one of these systems
and start out having great response only to see it die a slow
death. I have seen this happen time and time again. These huge
Autoresponder systems will get dirty and your messages will
be trash. So how can a system be setup that can achieve these results:
Impossible Right! Well for quite some time we thought the same thing. But we have put together the Ultimate Mailing Solution. You get all of the features of al the high end Autoresponders So what do you do now? Simple, there are 4 steps
Step One
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