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Sponsored Links are the links that you see at the top of the page when you perform a search on your favorite search engine. These links appear based on a keyword or phrase the the potential customer has entered.

This type of marketing can be purchased based on Click Through's or you can buy the ranking and be at the top of the page every time based on selected keywords and phrases that you have pre selected.

This type of marketing can be very effective and it also can be expensive. this is why it is imperative that your website be built to convert visitors into customers. When you are paying for each click you want to make sure to increase your return on Investment (ROI) as much as possible.

If you want to be on the top at all times your site must be approved first and then there is a 3 month contract minimum. You will also want to have an extensive list of possible keyword combinations so that you can fit this type of advertising in your budget.