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Link Building is one of the many pieces to the internet marketing puzzle. There are several very effective ways to build links to your site.
Offering a link exchange from relevant sites is one way. With this method you have an online form for others website owners to submit there web site information so they can link with you. You can then check out there site to confirm that you are willing to include there site in your list of resources.

There are also programs available to help you in the link building process that will monitor and request link exchanges. One such program that works very well is :

IBP Internet Business Promoter

You can also use web based link building from site such as:

Link Market
Free Link Exchange site

LinkaLizer
LinkAlizer makes it easy and fast for you to to find link exchange partners and increase traffic.