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Traffic that is based on Click Thru's can be cost effective. Basically you choose a keyword or phrase that you believe will bring the targeted traffic that you want to your site. When this targeted traffic reaches your site you will want to make sure that they have no difficulty in navigating your site and finding the information that they are looking for.

If they do they will be gone!

You pay for each click and no final sale or action is guaranteed. These types of campaign or any campaign for that matter needs to be tracked completely. Website statistics are extremely valuable when you are paying for traffic. You must no what works and what does not work. Otherwise you could possibly be throwing good money away on advertising that is just not working.