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The term eCommerce stands for Electronic Commerce which is conducting business on the Internet through a web site. There are multiple steps that are required in order to setup this process. You must have a web site. You must also have a shopping cart on your web site. An often overlooked piece of the puzzle is using internet marketing to have potential customers reach your web site.

There are many online shopping carts available for use online. Make sure to consider key features when making your selection:

• Can you easily add products
• Can you easily update pricing
• Can you add and remove sale items quickly
• Is there inventory tracking
• Does the shopping cart integrate with your merchant account